So I can't say I'm a choosy mom, but I definitely prefer JIF. I even have to admit to being a peanut butter snob. If it's not JIF, I don't want it. I've been trying to cut down on eating carbs in the evening, so when I've had a really good workout and I'm really hungry near bed time, it's JIF to the rescue. Nothing like a spoon and a jar of peanut butter. Forget the ice cream, bring on the JIF.